EXDM 422
Experience Needfinding
Experience Design and Management
Marriott School of Business
Course Description
Skills to help organizations better understand employee and customer needs. Systematic collection and analysis of qualitative data through observations, interviews, and various other approaches. Facilitating design thinking and experience mapping processes to help groups develop innovative, data-driven solutions to improve the experiences they provide.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Title
Needfinding and Qualitative Methods
Learning Outcome
Students will learn and apply qualitative research methods and ethnographic techniques to better design and evaluate experience offerings, including:
participant observation
interviews
triangulation approaches
qualitative analysis
Title
Experience Strategy
Learning Outcome
Students will learn and apply current experience strategy topics and techniques to meet customer's needs, including:
The value of "meaningfulness" for today's consumers
New developments and approaches for customer journey design
New developments regarding the Jobs To Be Done framework and the Value Proposition
New developments on measuring the value of Time Well Spent
Title
Professional Presentation
Learning Outcome
Students will be able to effectively present course content and other educational achievements to potential employers through professionally prepared:
class presentations
written materials and reports
an online portfolio.
