COMMS 319
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Communication Research Paradigms
Course Description
Procedures and design considerations for studying media messages, audiences, and effects. Emphasizes survey and focus group approaches to data collection and analysis.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
2
Fixed
1
Other Prerequisites
Major status
Title
Research Orientations
Learning Outcome
Students will understand and compare major research orientations in media and society, demonstrating their ability to differentiate between theoretical frameworks and assess their practical applications in various communication contexts.
Title
Research Delimmas
Learning Outcome
Students will critically analyze and evaluate research dilemmas within communication contexts, integrating a spiritual or faith-based perspective to address ethical and contextual challenges in research.
Title
Research Content
Learning Outcome
Students will apply research techniques to manage and create content for communication channels, particularly focusing on the needs and missions of BYU, demonstrating practical skills in data management and content strategy.
