COMMS 319
Research in Communication
Communications
College of Fine Arts and Communications
Course Description
Procedures and design considerations for studying media messages, audiences, and effects. Emphasizes survey and focus group approaches to data collection and analysis.
When Taught
Fall and Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
2
Fixed
1
Other Prerequisites
Major status
Title
Instrument Design
Learning Outcome
Students will design a survey instrument that meets the scientific criteria of reliability and validity.
Title
Research
Learning Outcome
Students will produce clear, comprehensive research reports for professional and scientific use.
Title
Focus Groups
Learning Outcome
Students will design, plan, and implement a focus group.
Title
Qualitative Inquiry
Learning Outcome
Students will analyze and interpret findings using appropriate qualitative methods of data inquiry.
Title
Sampling
Learning Outcome
Students will know how to take an appropriate sample.
Title
Statistical Analysis
Learning Outcome
Students will perform basic univariate and multivariate statistical analyses.
