COMMS 320
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Public Relations Writing
Communications
College of Fine Arts and Communications
Course Description
Professional public relations writing and editing in a variety of formats as used in public relations applications.
When Taught
Fall and Winter
Min
3
Fixed
3
Fixed
2
Fixed
1
Title
Writing and Design Mastery
Learning Outcome
Students will master the basics of writing and design, including style, punctuation, spelling, grammar, and layout across a range of communications formats and tactics.
Title
Print and Media Tactics and Formats
Learning Outcome
Students will gain experience in a variety of tactics and formats for print, electronic and social media and learn the standards, as well as the benefits and limitations of each.
Title
Critical Thinking, Strategy, and Analysis
Learning Outcome
Students will develop and demonstrate in-depth thinking, strategic planning, audience analysis and targeting of key messages on all assignments. By the end of the semester, each student will have experienced writing in a variety of formats for a variety of media.
