GSCM 419
Customer Relationship Management
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Methods and principles for effective management of customer relationships within service businesses. Analyzing customer-interactive processes with regard to strategic innovation, performance measurement and improvement, process efficiency, interactive job design, service marketing, and service quality assurance.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors only.
Title
Service Principles and Analytical Frameworks
Learning Outcome
Apply service principles and analytical frameworks to actual business situations.
Title
Services Management
Learning Outcome
Understand principles that lead to successful services management.
Title
Enrichment Project
Learning Outcome
Make significant business decisions.
Title
Understand Analytical Frameworks
Learning Outcome
Apply analytical frameworks that provide rigor to your study of services.
