GSCM 419
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Customer Relationship Management
Marketing and Global Supply ChainMarriott School of Business
Course Description
Methods and principles for effective management of customer relationships within service businesses. Analyzing customer-interactive processes with regard to strategic innovation, performance measurement and improvement, process efficiency, interactive job design, service marketing, and service quality assurance.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors only.
Title
Identify Eternal Principles
Learning Outcome
Eternal principles: Identify principles from course materials, activities, and discussions that are eternal and impact our lives and business decisions
Title
Engage in Teamwork
Learning Outcome
Teamwork: Engage proactively as an individual and as a member of a team.
Title
Manage and Evaluate Risk
Learning Outcome
Risk Assessment: Manage and evaluate risk.
Title
Communicate Persuasively
Learning Outcome
Communication - Communicate persuasively.
Title
Solve Case Problems with Supply Chain Knowledge
Learning Outcome
Supply Chain: Use knowledge of Supply Chain theory, strategy, and practice to solve specific case problems and challenges.
