Customer Relationship Management
Marketing and Global Supply Chain Marriott School of Business
Methods and principles for effective management of customer relationships within service businesses. Analyzing customer-interactive processes with regard to strategic innovation, performance measurement and improvement, process efficiency, interactive job design, service marketing, and service quality assurance.
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
For Marriott School majors only.
Service Principles and Analytical Frameworks
Apply service principles and analytical frameworks to actual business situations.
Understand principles that lead to successful services management.
Make significant business decisions.
Understand Analytical Frameworks
Apply analytical frameworks that provide rigor to your study of services.