MBA 584
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Introduction to Global Management
Marriott School of Business
Course Description
Global management frameworks such as national culture, the CAGE model of distances or differences (cultural, administrative, geographic and economic), a "flat" vs. "spiky" world, and applying such to functional areas of business (marketing, HR, finance, etc.).
When Taught
Winter
Min
1.5
Fixed
1.5
Fixed
2
Fixed
0
Title
CAGE Framework
Learning Outcome
Apply the leading frameworks of international business context, such as national culture, the CAGE model of distance, a "flat" vs. "spiky" world, as well as taxonomies of emerging/powerful markets such as BRIC, MIST/MINT countries, etc. Recognize and share current events in world business that illustrate this framework (and the content of the rest of the learning outcomes).
Title
Characteristics of a Global Industry
Learning Outcome
Understand the complexities of expansion, in general, into global markets--that is, the pitfalls and opportunities that companies face as they seek new, foreign customers for their products and services.
Title
Foreign Markets
Learning Outcome
Deepen and apply global learning to functional areas of business such as finance (e.g. foreign exchange), marketing (e.g. new product development worldwide), supply chain (e.g. outsourcing and offshoring) and human resource management (e.g. global teams and expatriate assignments). Understand how the concepts of culture, political systems, etc. apply to the various aspects of managing a business.
Title
Managing Multi-National Enterprises (MNE)
Learning Outcome
Integrate knowledge from other core courses in the MBA program that span across functional areas (e.g., ethics, strategy, etc.) to learn how global management fits into a "putting it all together" approach to running a cross-national enterprise.
