COMMS 331
Creating Advertising Concepts - Portfolio 2.
Communications
College of Fine Arts and Communications
Course Description
Advanced consumer advertising: copywriting, design, and layout.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
Note
Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Message Creation
Learning Outcome
Students will communicate effectively by creating compelling advertising for multiple venues.
Title
Teamwork
Learning Outcome
Students will learn to act professionally by working in creative teams and presenting their original advertising concepts to industry professionals.
Title
Analysis
Learning Outcome
Students will be scholars of the mass communication process by critically analyzing and evaluating their own work, other students' work, and industry awarded work.
Title
Ethics
Learning Outcome
Students will apply Gospel-centered values as they learn to create appropriate messages for diverse audiences.
