Skip to main content

COMMS 351

Media and Their Audiences

Communications College of Fine Arts and Communications

Course Description

Understanding media content and channels empowering and improving media consumption and interpretation. Approaches may include new technology, social media, consumer behavior, media criticism, and media literacy.

When Taught

Contact Department

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0

Other Prerequisites

Major or minor status

Title

Media Message Delivery

Learning Outcome

Students will think critically to have an understanding of the conditions that influence and shape media distribution channels.

Title

Theoretical Grounding

Learning Outcome

Students will understand relevant communication theory to explain various problems of media and their audiences.

Title

Media Message Consumption

Learning Outcome

Students will think critically to have an understanding of technological, economic, or cultural conditions that influence the consumption and interpretation of media messages.

Title

Diversity

Learning Outcome

Students will think critically about the portrayal of minority voices in domestic and global contexts.