COMMS 360
Communication Management Principles and Theory
Communications
College of Fine Arts and Communications
Course Description
Management principles and theory, emphasizing responsible management benefiting organizations and their stakeholders. Approaches may include crisis communication, media or agency management, and programming.
When Taught
Contact Department
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Major or minor status
Note
Students are expected to attend the first day of class; failure to do so may adversely affect grades.
Title
Management Actions and Culture
Learning Outcome
Students should identify how to enhance their personal contribution to an organization by understanding management actions and culture.
Title
Management Tools and Practices
Learning Outcome
Students should understand various management activities in an organization and learn to apply related technology, tools and practices.
Title
Effective Group Work
Learning Outcome
Students should learn to work effectively in groups within an increasingly complex organizational environment.
Title
Media Economics
Learning Outcome
Students should think critically to understand media economics, including the impact of changes in the economy on media organizations and strategic decisions.
Title
Leadership Styles and Approaches
Learning Outcome
Students should understand leadership styles and approaches to people management. Define a set of leadership principles that you will practice in your career based on your values, ethics and philosophy.
