COMMS 489
Strategic Advertising Campaigns
Communications
College of Fine Arts and Communications
Course Description
Researching, planning, budgeting, creating, and writing national advertising campaigns; writing and producing a complete advertising plan, accompanied by a formal client presentation.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
or concurrent enrollment by petition only.
Note
Students are expected to attend the first day of class; failure to do so may adversely affect grades.
Title
Professional Teamwork
Learning Outcome
Students will act professionally by working in advertising agency teams, presenting their advertising campaigns, and interacting with client representatives in a competitive environment.
Title
Advertising Theory
Learning Outcome
Students will be scholars of the mass communication process by applying the concepts of advertising theory learned in previous courses to create comprehensive advertising campaigns.
Title
Ethics and Diversity
Learning Outcome
Students will apply Gospel-centered values as they learn to create ethical and morally responsible persuasive messages for diverse audiences.
Title
Strategy Application
Learning Outcome
Students will learn to communicate effectively with their audiences through a comprehensive application of advertising strategy.
