COMMS 337
Advertising Account Management
Communications
College of Fine Arts and Communications
Course Description
Managing advertising agency accounts, including budgets, writing, new business pitches, and relationships with clients.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Major status
Note
Students are expected to attend the first class period. Failure to do so may adversely affect your grade.
Title
Writing and Presentation
Learning Outcome
Students will communicate effectively with their audiences by enhancing their practical business writing and presentation skills.
Title
Principles of Advertising
Learning Outcome
Students will be scholars of the mass communication process by understanding the history of account management, the concepts of advertising theory, and by immersing themselves in the current world of advertising.
Title
Ethics
Learning Outcome
Students will apply Gospel-centered values as they learn to manage client expectations ethically.
Title
Team work
Learning Outcome
Students will act professionally by working in advertising agency teams, managing new business, and creating a resume and portfolio appropriate for the advertising industry.
