EXDM 423
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Experience Insights
Experience Design and Management
Marriott School of Business
Course Description
Training in quantitative survey design used to gain valuable experience insights. Emphasis is on applying experience-focused theories, frameworks, and concepts to study experience outcomes. These guide the selection of appropriate questions. Interpret univariate and bivariate data analysis and present the findings in efficient and effective ways.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Questionnaire Design
Learning Outcome
<p>Design effective and efficient digital questionnaires for conducting surveys as well as to be used in experimental settings.</p>
Title
Key Performance Indicators and their Drivers
Learning Outcome
<p>Identify, define, and measure select key performance indicators (KPIs) and their drivers that are important to the broad experience design profession.</p>
Title
Experimental Design
Learning Outcome
<p>Apply correct experimental design standards to an experiment to test an experience or product prototype or to manipulate experience drivers to elevate a KPI.</p>
Title
Statistical Analyses
Learning Outcome
<p>Perform basic descriptive, bivariate, and multivariate statistical analyses related to evaluating KPIs and their drivers.</p>
Title
Data Visualizations
Learning Outcome
<p>Demonstrate ability to create data visualizations using an online platform</p>
Title
Inspired Learning
Learning Outcome
<p>Reflect on and record the role of inspiration in their learning and application of course content as well as how course content inspired them to want to become skilled at gathering experience insight. </p>
