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EXDM 423

Experience Insights

Experience Design and Management Marriott School of Business

Course Description

Training in quantitative survey design used to gain valuable experience insights. Emphasis is on applying experience-focused theories, frameworks, and concepts to study experience outcomes. These guide the selection of appropriate questions. Interpret univariate and bivariate data analysis and present the findings in efficient and effective ways.

When Taught

Fall

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0

Title

Questionnaire Design

Learning Outcome

<p>Design effective and efficient digital questionnaires for conducting surveys as well as to be used in experimental settings.</p>

Title

Key Performance Indicators and their Drivers

Learning Outcome

<p>Identify, define, and measure select key performance indicators (KPIs) and their drivers that are important to the broad experience design profession.</p>

Title

Experimental Design

Learning Outcome

<p>Apply correct experimental design standards to an experiment to test an experience or product prototype or to manipulate experience drivers to elevate a KPI.</p>

Title

Statistical Analyses

Learning Outcome

<p>Perform basic descriptive, bivariate, and multivariate statistical analyses related to evaluating KPIs and their drivers.</p>

Title

Data Visualizations

Learning Outcome

<p>Demonstrate ability to create data visualizations using an online platform</p>

Title

Inspired Learning

Learning Outcome

<p>Reflect on and record the role of inspiration in their learning and application of course content as well as how course content inspired them to want to become skilled at gathering experience insight.&nbsp;</p>