EXDM 423

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Experience Insights

Experience Design and Management Marriott School of Business

Course Description

Survey design and data analysis skills for data-informed decisions to demonstrate experience value. Analyses include descriptive statistics, bivariate relations and comparisons, and introduction to multiple regression. Data visualization and data storytelling.

When Taught

Winter

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Title

Questionnaire Design

Learning Outcome

<p>Design effective and efficient digital questionnaires for conducting surveys as well as to be used in experimental settings.</p>

Title

Statistical Analyses

Learning Outcome

<p>Perform basic descriptive, bivariate, and multivariate statistical analyses related to evaluating KPIs and their drivers.</p>

Title

Data Visualizations

Learning Outcome

<p>Demonstrate ability to create data visualizations using an online platform</p>

Title

Inspired Learning

Learning Outcome

<p>Reflect on and record the role of inspiration in their learning and application of course content as well as how course content inspired them to want to become skilled at gathering experience insight.&nbsp;</p>