ENT 432
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Commercializing Innovation
Course Description
Commercializing innovations in interdisciplinary teams to bring innovative solutions to customers in the market.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Go-to-Market Strategy
Learning Outcome
Develop and validate a go-to-market strategy by identifying viable sales channels, articulating value propositions, and running lean experiments to reach early customers.
Title
Product Refinement
Learning Outcome
Refine innovations through continued interdisciplinary collaboration to meet functional, technical, and customer-specific performance expectations.
Title
Profitability
Learning Outcome
Model the expected profit of their commercialized product, including pricing, cost structure, and breakeven analysis, to determine business model feasibility.
Title
Legal Foundations and Equity
Learning Outcome
Design and defend a legal structure-including equity splits, founder roles, and decision rights-that supports responsible stewardship and long-term venture viability.
Title
Christlike Leadership in Venture Building
Learning Outcome
Engage in ethical and inspired decision-making as they lead teams, allocate resources, and navigate ambiguity in building a Christ-centered business.
Title
Resourcing the Venture
Learning Outcome
Secure and manage early resources-financial, human, and material-to support continued venture development.
