COMMS 310
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Writing Branded Content
Course Description
Principles and practices of writing persuasive content for multiple media platforms.
When Taught
Spring and Summer Terms
Min
1.5
Fixed/Max
1.5
Fixed
1.5
Fixed
0
Other Prerequisites
Major status; Comms 300 or concurrent enrollment.
Title
Packaging content
Learning Outcome
Students will research, produce, and package stories that promote brands or organizations.
Title
Writing headlines
Learning Outcome
Students will write headlines that capture the attention of target audiences or publics.
Title
Producing persuasive content
Learning Outcome
Students will understand how to employ strategies to create compelling and persuasive content for target publics or audiences.
