COMMS 314
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Intro to Social Media Management
Course Description
The ins and outs of popular social media platforms as business tools. How to strategically select platforms for organizations based on demographics, user numbers, functionality, and more. Introduction to the best practices in community management and content creation to help students land entry level social media jobs or prepare them to take more advanced social media classes within the school.
When Taught
Spring Term
Min
1.5
Fixed/Max
1.5
Fixed
1.5
Fixed
0
Other Prerequisites
Admission to the major.
Title
Message dissemination
Learning Outcome
Students will be able to effectively disseminate content through social media channels.
Title
Analytics
Learning Outcome
Students will be able to use analytic tools to measure social media engagement.
Title
SEO Strategies
Learning Outcome
Students will be familiar with SEO (search engine optimization) strategies.
