COMMS 315

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Intro to SEO and Analytics

Communications College of Fine Arts and Communications

Course Description

Introduction to the SEO industry and the language and principles that govern SEO. Key-word research, providing the foundation for SEO work in organizations everywhere. Introduction to Google analytics and the organization and structure of the data it collects. Where data can be found, and navigation of the platform to find data requested by analysts and employers.

When Taught

Fall, Winter, Spring

Credit Hours

Min

1.5

Fixed/Max

1.5

Lecture Hours

Fixed

1.5

Lab Hours

Fixed

Other Prerequisites

Admission to the major.

Learning Outcomes

Title

Entrepreneurial principles

Learning Outcome

Students will recognize and describe principles of media entrepreneurship.

Title

Theories and characteristics of the mass communications market

Learning Outcome

Students will define and elaborate on theories of the marketplace, startup culture, and digital innovation.