EXDM 416
Experiential Marketing
Experience Design and Management
Marriott School of Business
Course Description
Marketing as a key aspect of the consumer experience along the entire customer journey. Creating impactful marketing materials during the pre-experience, designing engaging and last experiential marketing experiences, and effective follow-up strategies for post-experience. Introduction to strategic experiential marketing frameworks. Exposure to Adobe's Creative Suite.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
2
Fixed
1
Note
Students will be required to have Adobe's creative suite.
Title
Marketing for the leisure and experience industry
Learning Outcome
Understand the unique aspects of marketing within the leisure and experience industry.
Title
Applying marketing tools and principles
Learning Outcome
Apply marketing principles to experiences; Implement factors involved in creating a social media marketing campaign for the experience industry.
Title
Developing a marketing plan
Learning Outcome
Use research to develop a marketing plan specifically targeted toward the experience industry market.
