EXDM 416

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Experiential Marketing

Experience Design and Management Marriott School of Business

Course Description

Marketing as a key aspect of the consumer experience along the entire customer journey. Creating impactful marketing materials during the pre-experience, designing engaging and last experiential marketing experiences, and effective follow-up strategies for post-experience. Introduction to strategic experiential marketing frameworks. Exposure to Adobe's Creative Suite.

When Taught

Winter

Min

3

Fixed/Max

3

Fixed

2

Fixed

1

Note

Students will be required to have Adobe's creative suite.

Title

Marketing for the leisure and experience industry

Learning Outcome

Understand the unique aspects of marketing within the leisure and experience industry.

Title

Applying marketing tools and principles

Learning Outcome

Apply marketing principles to experiences; Implement factors involved in creating a social media marketing campaign for the experience industry.

Title

Developing a marketing plan

Learning Outcome

Use research to develop a marketing plan specifically targeted toward the experience industry market.