EXDM 404
Experience Design
Experience Design and Management
Marriott School of Business
Course Description
In an economy increasingly driven by the quality of provided experiences, organizations who deliver great experiences to customers and employees thrive and those that don't become obsolete. Students in this course use broadly applicable methodologies like design thinking and experience mapping to design high-quality, intentional experiences.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Experience Design and Management majors only.
Title
Christlike Design
Learning Outcome
Students will be able to integrate the gospel methodology into their experience design work through the use of empathy and courageous curiosity.
Title
Experience Design
Learning Outcome
Students will be able to design intentional experiences using experience mapping, narrative structure, and touchpoint design.
Title
Curiosity and Creativity
Learning Outcome
Students will become more curious and creative as they redefine their personal concepts of curiosity and creativity and develop increased competence in both areas by engaging in a variety ofindividual and group projects.
Title
Human Centered Design
Learning Outcome
Students will be able to apply the design thinking process to develop innovative solutions to professional and personal experiences related to wicked problems.
Title
Conceptualize and Analyze Experiences
Learning Outcome
Students will be able to conceptualize and analyze experiences utilizing key experience design concepts such as structured experiences, experience phases, experience types, experiencescape elements, and experience related theories.
