EXDM 404
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Experience Design
Course Description
In an economy increasingly driven by the quality of provided experiences, organizations who deliver great experiences to customers and employees thrive and those that don't become obsolete. Students in this course use broadly applicable methodologies like design thinking and experience mapping to design high-quality, intentional experiences.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
For Experience Design and Management majors only.
Title
Curiosity and Creativity
Learning Outcome
Students will demonstrate curiosity and creativity by generating novel ideas, asking insightful questions, and producing original solutions in both individual and group projects.
Title
Conceptualize and Analyze Experiences
Learning Outcome
Students will be able to conceptualize and analyze experiences utilizing key experience design concepts such as structured experiences, experience phases, experience types, experiencescape elements, and experience related theories.
Title
Human Centered Design
Learning Outcome
Students will be able to apply the design thinking process to develop innovative solutions to professional and personal experiences related to wicked problems.
Title
Experience Design
Learning Outcome
Students will be able to design intentional experiences using experience mapping, narrative structure, and touchpoint design.
Title
Christlike Design
Learning Outcome
Students will apply gospel methodology, empathy, and courageous curiosity as they analyze client needs and propose design solutions in the experience design consulting project.
