COMMS 350
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Visual Communication in Public Relations
Communications
College of Fine Arts and Communications
Course Description
This class is designed to teach students how to effectively tell stories through media graphics, photos and videos. As students embrace the creative process and learn to think (and see the world around them) in terms of space, line, shape, form, size, color, texture, value, camera framing and video sequencing, they will become a more effective communicator, with the ability to create their own visual communication pieces from scratch (i.e., no templates) and/or give valuable feedback to others who are creating content.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
2
Fixed
1
Recommended
Experience with video and photo composition is recommended. Exposure to and experience with Adobe Photoshop, InDesign, and Premier is desired
Title
Design Principles
Learning Outcome
Assess the appeal of visual communication tactics targeting key publics using design principles.
Title
Video Production
Learning Outcome
Use the video production process for creating engaging online public relations videos.
Title
Storytelling
Learning Outcome
Create communicaton tactics that apply effective storytelling techniques that strengthen the relationships between the organization and its stakeholders.
Title
Key Messages
Learning Outcome
Communicate key messages in visual communication tactics that align to strategic goals using an organization's voice.
Title
Feedback
Learning Outcome
Become better disciples of Jesus Christ who can meekly give and receive feedback.
