COMMS 426
Persuasion in the Media Age
Communications
College of Fine Arts and Communications
Course Description
A contemporary approach to examining theories, empirical research, and rhetorical practices pertaining to persuasion as well as the broader perspective of social influence. Emphasizes how media impacts persuasive practices and draws upon examples from advertising, public relations, journalism, popular culture, etc.
When Taught
Contact Department
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Communications major or minor status
Title
Theory and research
Learning Outcome
Students will examine theories and research pertaining to persuasion as well as the broader perspective of social influence.
Title
Theory and strategy
Learning Outcome
Students will develop an understanding of theory that will prove useful in generating strategies to promote attitude change in a variety of communication contexts and to become more critical consumers of persuasion.
