COMMS 386
Sports Communication
Communications
College of Fine Arts and Communications
Course Description
A comprehensive examination of the current practices, techniques, and professional theories associated with sports communications. Specific attention and instruction will be given to two general areas of expertise and potential career development: 1) Creating communication assets including video, visual, written, and social media production and analytics, and 2) Establishing and maintaining working relationships with a variety of sports entities, including teams, leagues, and other related organizations.
When Taught
Fall and Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Fixed
3
Fixed
2
Fixed
3
Title
Sports Communication skills
Learning Outcome
Students will apply basic storytelling skills and information sharing tools (observation, information, dissemination, social media practices, and video production) to create and distribute sports communications for BYU extramural sports teams.
Title
Role of sports communication
Learning Outcome
Students will explore the roles of sports communication in the wider landscape of sports media.
