COMMS 386

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Sports Communication

Communications College of Fine Arts and Communications

Course Description

A comprehensive examination of the current practices, techniques, and professional theories associated with sports communications. Specific attention and instruction will be given to two general areas of expertise and potential career development: 1) Creating communication assets including video, visual, written, and social media production and analytics, and 2) Establishing and maintaining working relationships with a variety of sports entities, including teams, leagues, and other related organizations.

When Taught

Fall and Winter

Credit Hours

Fixed

Lecture Hours

Fixed

Lab Hours

Fixed

Learning Outcomes

Title

Sports Communication skills

Learning Outcome

Students will apply basic storytelling skills and information sharing tools (observation, information, dissemination, social media practices, and video production) to create and distribute sports communications for BYU extramural sports teams.

Title

Role of sports communication

Learning Outcome

Students will explore the roles of sports communication in the wider landscape of sports media.