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COMMS 333

Social and Digital Media in Public Relations

Communications College of Fine Arts and Communications

Course Description

This course enables students to discover where in the social and digital media world they want to develop their career. It will introduce them to the digital media ecosystem, including analytics, web development, virtual reality, and social media. Students will be exposed to ways organizations use digital tools in their communications and how these tools impact society. By the end of the course, students will generate data-driven insights to guide business decisions and develop a digital asset for an organization.

When Taught

Fall and Winter

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Other Prerequisites

Major status