COMMS 333
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Social and Digital Media in Public Relations
Communications
College of Fine Arts and Communications
Course Description
This course enables students to discover where in the social and digital media world they want to develop their career. It will introduce them to the digital media ecosystem, including analytics, web development, virtual reality, and social media. Students will be exposed to ways organizations use digital tools in their communications and how these tools impact society. By the end of the course, students will generate data-driven insights to guide business decisions and develop a digital asset for an organization.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Other Prerequisites
Major status
Title
Issues Management
Learning Outcome
Define issues management and an effective PR approach
Title
Environmental Scanning
Learning Outcome
Conduct environmental scanning to identify issues impacting the organization's reputation and map them onto the issues lifecycle
Title
Message KPIs
Learning Outcome
Evaluate the performance of messages in earned, shared, and owned channels according to standard KPIs in Public Relations
Title
Digital Analytics
Learning Outcome
Create insights from digital analytics to guide the organization's response to issues
Title
Collaboration
Learning Outcome
Become better disciples of Jesus Christ who can empathize with others, who see things differently, and who work collaboratively with others to develop recommendations.
