DESGD 491R
Collaborative Design: Brand & Strategy
Design
College of Fine Arts and Communications
Course Description
Well-designed interactive products become most successful when they account for the complete context of their creation: from business strategy and brand narrative to well-crafted interfaces and targeted end goals. Consequently, the best products require collaboration between various domains working toward a common goal. Every student in this class will gain rich experience in developing a brand and strategy for a real-world product or business creation.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Fixed
3
Fixed
6
Other Prerequisites
Admission to BFA or instructor approval
Recommended
Students will be collaborating with teams from various majors. Students may consider taking DESGD
Title
Teamwork
Learning Outcome
Students will effectively leverage cross-discipline team product work.
Title
Strategic design choice
Learning Outcome
Students will demonstrate an ability to create work that achieves strategic needs and works within functional coded product or real business.
Title
Brand strategy & storytelling
Learning Outcome
Students will develop, articulate, and pitch product strategy and brand storytelling as key elements of design decisions.
Title
Brand identity & design systems
Learning Outcome
Students will be able to develop strategic brand identities with coordinated design systems.
