MSB 341
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Product Management
Business
Marriott School of Business
Course Description
Introduces product-strategy skills, including market analysis and product development/launch/lifecycle management, with a focus on cross-functional collaboration with UX, design, engineering, marketing, sales, operations, and support to effectively meet customer needs.
When Taught
Fall and Winter
Fixed/Max
3
Fixed
3
Title
Customer experience research and analysis
Learning Outcome
Effectively and efficiently conduct primary customer experience research and analysis, leverage the diversity of customer perpspectives
Title
Market opportunity analysis
Learning Outcome
Identify new opportunities and effectively assess using competitive market analysis and other assessment frameworks
Title
Product roadmap planning
Learning Outcome
Determine and communicate product feature sets and roadmaps using evidence and organized frameworks
Title
Cross-functional team leadership skills
Learning Outcome
Effectively manage communication, coordination, and collaborative efforts in cross-functional teams, and foster and incorporate the diversity inherent in these groups
Title
Project management skills
Learning Outcome
Implement approaches for effective and efficient project management
