MKTG 418
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Pricing Strategies
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Introduction to frameworks relevant for making pricing decisions. An integrative approach to pricing strategies combining strategic, economic, marketing, and psychological considerations.
When Taught
Fall and Winter
Fixed
3
Fixed
3
Fixed
0
Title
Pricing Methods
Learning Outcome
Explain the three primary pricing methods, cost-based, value-based, and competition-based, and how they relate to the ideal pricing model.
Title
Pricing Psychology
Learning Outcome
Evaluate how the various psychological influences consumers perceive value and identify the different ways companies attempt to influence those perceptions.
Title
Quantitative Methods
Learning Outcome
Apply quantitative methods for understanding how consumers value a product.
Title
Segmentation
Learning Outcome
Describe different methods for segmenting markets and how that has an impact on price discrimination.
Title
Product Line Pricing
Learning Outcome
Compute optimal pricing policies when firms have multiple product offerings.
Title
Pricing Considerations
Learning Outcome
Discuss the various regulatory, ethical, practical considerations that should inform a managers price setting practices.
