COMMS 306
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Sports Media Research and Strategy
Communications
College of Fine Arts and Communications
Course Description
Introduces a variety of information-gathering research strategies and techniques, including digital and social media analytics, used to help students to identify and target audiences with sports-related content.
When Taught
Fall, Winter, Spring
Fixed
3
Fixed
2
Fixed
3
Other Prerequisites
Majors only.
Title
Research
Learning Outcome
Students will demonstrate ability to employ various research methods to collect and analyze quantitative, digital, and social information for sports organizations.
Title
Ethical Research
Learning Outcome
Students will apply ethical standards to assess data and information for accuracy, effectiveness, reliability, and relevance.
Title
Diversity
Learning Outcome
Students will analyze sport in its diverse mediated forms, including how that information influences gender and minority communities in sports.
Title
Freedom of Information
Learning Outcome
Students will understand the importance of a free, open marketplace of ideas and how those freedoms shape sports mediated content.
Title
Quantitative Evaluation
Learning Outcome
Students will employ research techniques and to contextualize, evaluate, and organize sports data and information. Such methods include, but are not limited to, the use of digital data, social analytics, surveys, and audience participation methodologies.
