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Marketing (BS) *

Variable Credit Min


Variable Credit Max


Major Academic Plan


Conducting Marketing Research

Learning Outcome

Use the marketing research process to define a problem/opportunity design the research project collect data analyze data and take action. Generate a survey instrument know how and when to apply statistical techniques (t-tests cross tabs/chi square ANOVA correlation and regression) and conduct conjoint analysis.


Generating Consumer Insights

Learning Outcome

Find novel and effective ways to profitably meet and exceed customer needs and desires through a deep understanding of consumer psychology.


Advertising and Promotion Management

Learning Outcome

Use professional skills to plan design and critically evaluate marketing communications.


Developing a marketing strategy

Learning Outcome

Develop and implement a marketing strategy to address a specific target market with a cohesive marketing mix of product price promotion and place.


Specialization Track

Learning Outcome

Marketing students should through their selection of electives develop deep skills in at least one of the following areas: digital marketing marketing analytics or professional sales. Digital Marketing - Improve website performance through implementation of the following tactics: web design search engine optimization paid search advertising display advertising email marketing social media and more. Marketing Analytics - Generate market insights and inform profitable marketing decisions through analysis of primary and secondary data. Students develop fluency in statistical programming and apply it to execute a variety of projects both common and emerging in the practice of marketing analytics. Professional Sales - Improve company profits by facilitating and managing customer exchange relationships.

Program Requirements

Requirement 1 — Complete 2 Requirements

Requirement 1.1 —Complete 2 Courses

course - Intro to Mgt Info Systems 3.0

course - Marketing Management 3.0

Requirement 1.2 —Complete 3 hours

course - Principles of Accounting 3.0

course - Econ Principles & Problems 3.0

course - Principles of Finance 3.0

GSCM 305 - Intro Global Supply Chain Mgt 1.5

GSCM 310 - GSCM International 1.5

course - Principles of Statistics 3.0

Apply and be formally accepted into the program.

Requirement 2 —Complete 6 Courses

course - Principles of Accounting 3.0

course - Econ Principles & Problems 3.0

course - Principles of Finance 3.0

course - Spreadsheets & Bus Analysis 1.0

course - Commun in Organiztnl Settings 3.0

course - Principles of Statistics 3.0

Requirement 3 —Complete 1 of 4 Courses

course - Entrep Lecture Series 1.0

course - Tech Entrep Lecture Series 1.0

course - Executive Lectures 1.0

MSB 381R - Social Innovation Lectures - You may take once - This course is no longer available for registration and will count only if you completed it while it was offered. Please see your college advisement center for possible substitutions. 1.0

Requirement 4 —Complete 1 of 2 Courses

course - Business Law 3.0

course - Legal Issues in Entrep 3.0

Requirement 5 —Complete 5 Courses

Marketing Core courses:

course - Career Development 1.0

course - Marketing Research 3.0

course - Consumer Behavior 3.0

course - Advertising & Promotion Mgmt 3.0

course - Intro Business Analytics 3.0

Requirement 6 —Complete 2 Courses

course - Marketing Lecture Series 1.0

course - Marketing Strategy 3.0

Requirement 7 —Complete 5 Courses

Business Core courses:

course - Intro Global Supply Chain Mgt 1.5

course - Intro to GSCM International 1.5

course - Organizational Effectiveness 3.0

course - Ethics for Management 3.0

course - Strategy and Economics 3.0

Requirement 8 —Complete 3 of 11 Courses


course - Global Business Negotiations 3.0

course - Marketing Analytics 3.0

course - Sales Management 3.0

course - Retailing Management 3.0

course - Entrepreneurial Marketing 3.0

course - Digital Marketing 3.0

course - International Marketing 3.0

course - Creativity & Design in MKTG 3.0

course - Pricing Strategies 3.0

course - Advanced Sales 3.0

course - Advanced Digital Marketing 3.0

course - Pre-PhD Marketing Seminar - You may take once 3.0

Requirement 9 — Obtain confirmation from your advisement center that you have completed the following:

Complete Marriott School exit survey online.