326425 - Marketing (BS) *
Program Title
Degree
Variable Credit Min
Variable Credit Max
Major Academic Plan
Title
Learning Outcome
Title
Learning Outcome
Title
Learning Outcome
Title
Learning Outcome
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Learning Outcome
Program Requirements
Requirement 1 — Complete 2 Requirements
Requirement 1.1 —Complete 2 Courses
course - Intro to Mgt Info Systems 3.0
course - Marketing Management 3.0
Requirement 1.2 —Complete 3 hours
course - Principles of Accounting 3.0
course - Econ Principles & Problems 3.0
course - Principles of Finance 3.0
GSCM 305 - Intro Global Supply Chain Mgt 1.5
GSCM 310 - GSCM International 1.5
course - Principles of Statistics 3.0
Apply and be formally accepted into the program.
Requirement 2 —Complete 6 Courses
course - Principles of Accounting 3.0
course - Econ Principles & Problems 3.0
course - Principles of Finance 3.0
course - Spreadsheets & Bus Analysis 1.0
course - Commun in Organiztnl Settings 3.0
course - Principles of Statistics 3.0
Requirement 3 —Complete 1 of 4 Courses
course - Entrep Lecture Series 1.0
course - Tech Entrep Lecture Series 1.0
course - Executive Lectures 1.0
MSB 381R - Social Innovation Lectures - You may take once - This course is no longer available for registration and will count only if you completed it while it was offered. Please see your college advisement center for possible substitutions. 1.0
Requirement 4 —Complete 1 of 2 Courses
course - Business Law 3.0
course - Legal Issues in Entrep 3.0
Requirement 5 —Complete 5 Courses
Marketing Core courses:
course - Career Development 1.0
course - Marketing Research 3.0
course - Consumer Behavior 3.0
course - Advertising & Promotion Mgmt 3.0
course - Intro Business Analytics 3.0
Requirement 6 —Complete 2 Courses
course - Marketing Lecture Series 1.0
course - Marketing Strategy 3.0
Requirement 7 —Complete 5 Courses
Business Core courses:
course - Intro Global Supply Chain Mgt 1.5
course - Intro to GSCM International 1.5
course - Organizational Effectiveness 3.0
course - Ethics for Management 3.0
course - Strategy and Economics 3.0
Requirement 8 —Complete 3 of 11 Courses
Electives:
course - Global Business Negotiations 3.0
course - Marketing Analytics 3.0
course - Sales Management 3.0
course - Retailing Management 3.0
course - Entrepreneurial Marketing 3.0
course - Digital Marketing 3.0
course - International Marketing 3.0
course - Creativity & Design in MKTG 3.0
course - Pricing Strategies 3.0
course - Advanced Sales 3.0
course - Advanced Digital Marketing 3.0
course - Pre-PhD Marketing Seminar - You may take once 3.0
Requirement 9 — Obtain confirmation from your advisement center that you have completed the following:
Complete Marriott School exit survey online.