Communications: Public Relations (BA) *
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Variable Credit Min
Variable Credit Max
Major Academic Plan
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Program Requirements
All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: WRTG 150. AP credit does not fulfill this requirement. Note: Students must receive a B grade or better to be eligible to apply for admission to the program.
Requirement 1 — Complete 3 Courses
Note: Students must receive a B grade or better from each course to be eligible to apply for admission to the program.
course - Mass Comm & Soc 3.0
course - Intro Public Reltn 3.0
course - Writing & Rhetoric 3.0
Apply to the major.
Requirement 2 — Complete 2 Courses
Complete the following: (These courses may be taken during the semester in which students apply for admission to the major.)
course - Media Law & Responsibility 3.0
course - Media Ethics 3.0
Requirement 3 — Complete 2 of 13 Courses
course - Media History & Philosophy 3.0
course - Popular Culture & Media 3.0
course - Media & Their Audiences 3.0
course - Comm Mgt Principles & Theory 3.0
course - International Media Systems 3.0
course - Issues in Global Communication 3.0
course - Media & the First Amendment 3.0
course - Media Effects 3.0
course - Media Advocacy & Social Change 3.0
course - Persuasion in the Media Age 3.0
course - Media Ethics & Moral Reasoning 3.0
course - Gender, Race, & Class in Media 3.0
course - Media and World Religions 3.0
Requirement 4 — Complete 7 Courses
course - PR Research & Measurement 3.0
course - Public Relations Writing 3.0
course - Social and Digital Media 3.0
course - Vis Comm in PR 3.0
course - PR Strategy 3.0
course - PR Campaigns 3.0
course - Intro to Stat Data Analysis 3.0
Requirement 5 — Complete 1 of 4 Options
Option 5.1 — Complete 3 hours
Internship: After consulting with an advisor, complete an internship in conjunction with 3 hours of the following:
course - Academic Internship - You may take up to 3.0 credit hours 4.0v
Note: The following prerequisite courses must be taken before the internship experience: Comms 318, 333, 320 & 350.
Option 5.2 — Complete 3 hours
Faculty Mentored Research Practicum: Conducting research in a mentored environment with a faculty-sponsored research project. After consulting with a faculty advisor, complete a mentored research practicum in conjunction with 3 hours of the following:
course - Mentored Research Practicum. - You may take up to 3.0 credit hours 1.0
Note: It is the student's responsibility to find a School of Communications faculty member who is willing to mentor the student on one of the faculty member's research projects. Enrollment in Comms 497R is based on faculty research project availability. After the student has secured a faculty mentor, the student must request a comms 497R contract from the School of Communications main office. The student and their faculty mentor must agree on the terms of the contract and sign it. The student should return the form to the main office to receive an add code.
Option 5.3 — Complete 3 hours
Faculty Mentored Projects in Communication: After consulting with a faculty advisor, complete a mentored communication project in conjunction with 3 hours of the following:
course - Projects in Communications - You may take up to 3.0 credit hours 0.5v
Note: It is the student's responsibility to find a School of Communications faculty member who is willing to mentor the student on one of the faculty member's comms projects. Enrollment in Comms 498R is based on the availability of faculty-mentored comms projects. After the student has secured a faculty mentor, the student must request a comms 498R contract from the School of Communications main office. The student and their faculty mentor must agree on the terms of the contract and sign it. The student should return the form to the main office to receive an add code.
Option 5.4 — Complete 3 hours
School of Communications Labs: After consulting with your sequence's professional faculty and lab manager, complete a mentored lab experience in conjunction with 3 hours of the following:
course - Student Media Labs - You may take up to 3.0 credit hours 1.0v
Note: It is the student's responsibility to talk to their sequence's lab mentors to discuss the possibility of enrolling in Comms 491R. Enrollment is based on project availability and lab needs. Students who have been cleared to enroll must request a comms 491R contract from the School of Communications main office. The student and their lab mentors must agree on the terms of the contract and sign it. Students should return the form to the main office to receive an add code. Comms 491R cannot be combined with a paid position in the same lab.
Recommended Courses are not required to complete the program
It is recommended that PR students complete one of the following to fulfill the General Education Advanced Writing and Oral Communication requirement. Students who want more writing experience should take COMMS 321 after taking COMMS 320. This is a valuable enhancement class, but the credits do not count towards Public Relations program requirements.
course - Multimedia Reporting 3.0
course - Commun in Organiztnl Settings 3.0
course - Philosophical Writing 3.0
course - Persuasive Writing 3.0
course - Technical Communication 3.0
All PR emphasis students are encouraged to become active members of the Public Relations Student Society of America (PRSSA).
